Apple Loop: The End of Apple, iPhone XR Screen Problems, The iPhone SE Returns

Taking a look back at another week of news and headlines from Cupertino, this week’s Apple Loop includes the predicted end of Apple, iPhone XR screen problems, the return of the iPhone SE, the automatic iOS camera, new iPad details, the iOS 12.2 beta release, and another photography campaign.

Apple Loop is here to remind you of a few of the very many discussions that have happened around Apple over the last seven days (and you can read my weekly digest of Android news here on Forbes).

The Predicted End Of Apple

Just as every company needs to know its strengths, every company needs to know its weaknesses. Apple is no exception to the rule, but as more weaknesses become evident, will these add up to a perilous fall in Apple’s fortunes? Stephen McBride takes a long-term look at Apple’s descent:

Twelve years ago, only 120 million people owned a cell phone. Today over five billion people own a smartphone, according to IDC. Apple was the driving force behind this explosion. As the dominant player in a rapidly growing market, it become the most profitable publicly traded company in history.

Then iPhone sales growth stalled in 2015. This would’ve been the end for most businesses. But Apple did a masterful job of extending its prime through price hikes. Its prestigious brand and army of die-hard fans allowed it to charge prices that seemed crazy just a few years ago.

But now iPhone price hikes have gone about as far as they can go. After all, what’s the most you would pay for a smartphone? $1,500? $2,000?

iPhone XR Screen Problems

As the entry-level to the ‘new’ iPhone design, the XR was meant to be the foot soldier that brought a new audience to iOS and Apple’s cloud services while allowing existing users an upgrade route to the latest hardware. Instead the millstone of low sales is not only going to be around for another generation, but it’s going to be left with an older an unloved screen. Forbes’ 
Source: https://www.forbes.com

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