Apple to Use Retail Stores as Distribution Centers for Faster Deliveries

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Apple is planning to use its shop places as distribution centers to ship products to consumers quicker, reports Bloomberg. This would be a departure from the existing strategy that sees products shipped from warehouses or direct from China.

Items that are in stock are now able to be shipped from a network of near 300 stores across the United States and Canada, and Apple told staff members that this will allow the company to offer faster delivery times for customers who live nearer to stores than the distribution centers.

The move to shipping from stores has been popularized by some food markets recently and has expanded to other retailers. The practice reduces costs, potentially enhancing product margins, and is effective to the surroundings, Apple told its staff.

Depending on what's purchased, some orders will be delivered as soon as a day after a person places an order, with Apple likely to ship through FedEx in the usa and United Parcel Service in Canada.

The direct from store shipping will be available to customers who live within 100 miles of an Apple retail location, but customers will never be able to pick a ship-from-store option nor will customers take note whenever a device is shipped from a store. Choosing where you can ship an item from will be handled internally by Apple's procedure team.

According to Bloomberg, Apple started testing the brand new shipping program with a little number of stores when store locations began reopening earlier this season, and has since expanded it, however, not all retail stores in the U.S. and Canada are participating.

Apple on Tuesday plans to announce new iPhone 12 models and a smaller HomePod, plus there are other major products coming such as for example Apple Silicon Macs and AirPods Studio, so some customers who purchase these devices could see quicker deliveries. Apple in September launched the Apple Watch Series 6 and Apple Watch SE, but most initial orders of the devices seemed to ship direct from China instead of retail stores.

Apple's shift to store-based shipping provides a way for Apple to make use of ‌Apple retail‌ locations that contain remained closed as a result of ongoing global health crisis. Bloomberg says that Apple can be considering converting some stores into online support or sales call centers should those stores have to be shuttered again. 
Source: https://www.macrumors.com

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