Apple tops list of world's best global brands for ninth year in a row

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The average brand value increased 10 per cent, significantly larger than the 1.3 per cent last year, “owed largely to the economic disruption caused by Covid-19,” Interbrand said.

Technology is the fastest-growing sector, with an average brand value change of 23 per cent on an annual basis. It is also the most valuable sector by average brand value, followed by beverages and sporting goods.

"Direction, agility and participation are three key themes we have seen driving brand growth over the past year,” Interbrand’s global chief executive Charles Trevail said.

“Perhaps unsurprisingly, given the constantly evolving business landscape, employee buy-in, adapting to change and a strong customer base have helped certain brands to thrive," he added.

Tesla, the world’s biggest electric vehicle maker, was placed at 14th on the list. It made the biggest leap up the table, jumping 26 places.

Salesforce climbed 20 spots to 38th position and PayPal jumped up 18 places up to 42.

Tesla, which reported its largest quarterly net profit of $1.6bn at the end of September, is the fastest-growing brand of the past year, with a 184 per cent increase in brand value.

Top 10 best global brands
Apple
Amazon
Microsoft
Google
Samsung
Coca-Cola
Toyota
Mercedes-Benz
McDonald’s
Disney

Source: https://www.thenationalnews.com

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