Apple's premium-priced iPhone X hoisting up sales of iPhone 8 Plus, study suggests
A key takeaway from Mixpanel's iPhone and iOS data, collected over the trailing four years, is iPhone X's performance. Despite carrying a four-digit price tag, the flagship handset was able to capture a sizable chunk of the overall iPhone market, reaching a high of 12 percent in August.
This year also marks the first time that a Plus-sized iPhone outsold its smaller counterpart. The iPhone 8 Plus was able to capture 9.37 percent of the iPhone market at its peak compared to the iPhone 8, which maxed out at 7.89-percent. That could be partially attributed to the iPhone X stealing market share from each device, but some looking for a more affordable handset also seem to have been swayed by the iPhone SE.
Mixpanel guesses iPhone X's thousand-dollar price tag is making it easier for buyers to justify the cost of iPhone 8 Plus.
While not as astounding as the more than 33 percent share grabbed by iPhone 6 in 2015, the data suggests Apple's decision to trend towards higher pricing is proving fruitful for the device maker.
Source: https://appleinsider.com
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