Chipolo Takes Dig at AirTags When Advertising ONE Spot Item Tracker: 'No Accessory Needed'

Ahead of when Apple announced the AirTags, companies including Chipolo, VanMoof, and Belkin debuted products that are the main Find My network accessory program, integrating directly with the ‌Find My‌ iphone app so they can be tracked when lost.

Of the three companies, Chipolo gets the most AirTag-like device, a Bluetooth item tracker called the ONE Spot. Chipolo should contend with the ‌AirTags‌ to get persons to make a purchase, and the business has already started its marketing campaign.

Within an email titled "Is it possible to spot the difference?" that was delivered to prospective customers, Chipolo said that the ONE Spot "Attaches directly to your keyring," with "no accessory needed," pointing out among the benefits of its tracker when compared to ‌AirTags‌.

‌AirTags‌ are small, circular item trackers that contain no attachment point and need a secondary accessory to add to key rings and other items. Apple sells accessories starting at $29, which may be the same price as the AirTag, essentially doubling the purchase price. A few of Apple's accessories are a lot more expensive, topping out with a $449 Hermès Luggage Tag.

There are less expensive accessories and some situations, such as for example tucking the AirTag in the bag, won't require an accessory, but Chipolo has an advantage with the built-in loop for individuals who want to employ a ring to add it to keys and other items.

Chipolo's ONE Spot will not be designed for preorder for another fourteen days and it's really not shipping out until June, which puts it well behind the ‌AirTags‌. ‌AirTags‌ will get started arriving to customers later this week.

Because it integrates with the ‌Find My‌ app, the ONE Spot works similar to the AirTag and will be located alongside other Apple devices right in the ‌Find My‌ app. It can, however, lack a U1 chip for the Precision Finding feature that the ‌AirTags‌ offer. Chipolo has yet to announce pricing for the main one Spot.