Circular Manner: H&M Launches Children Collection Made From PLASTIC Collected On Indonesian Beaches

Image: Collected
As part of its Bottle2Fashion task, H&M has partnered with Danone Aqua to transform plastic material bottle waste from the shores of Indonesia into recycled polyester, the same material used because of its latest kidswear collection. The H&M kidswear collection introduced on January 14 is manufactured out of roughly 3.5 million PET bottles which were changed into recycled polyester and blended into organic and recycled cotton. Its fibers are then used to make everyday wear for children like hoodies, joggers, and long-sleeve tops obtainable in blush pink, bright green, yellowish and blue colours

According to the Bangkok Post, for this project. the Danone-AQUA bottled-water business gathered around 71 tonnes of PET bottles from Kepulauan Seribu (Thousand Island) and the Bandung Location.

In a statement, Nellie Lindeborg, Assortment Sustainability Responsible at H&M, said that “Assisting to keep beaches and oceans clean, Bottle2Fashion is another exciting step of progress for a far more circular and collaborative approach at H&M. To provide another life to disposable plastic containers as recycled polyester is useful in so many ways - to Indonesia’s environment, economy and social values - but also the community and our customers. As soon as the youngsters outgrow the clothes, we encourage the items to be cut back to us through our garment collection initiative to allow them to be recycled once more.”

Ratih Anggraen, Senior Sustainable Packaging Manager at Danone Indonesia elaborated how much waste materials they collected and recycled. “Through the bottle2fashion initiative that we’ve executed alongside H&M, because of this season, Danone-AQUA has successfully collected around 71 tons of Family pet bottles from Kepulauan Seribu (Thousand Island) and Bandung Area. This is to show our determination to prevent plastic from entering the ocean, which can be the manifestation of our #BijakBerplastik movement.”

Just recently, over the period of two days in January, round 90 tonnes of plastic rubbish was collected on the beaches of Kuta, Legian, and Seminyak. The degree of this plastic material crisis has led the local federal government to declare a ‘trash emergency’ back in 2017.

This partnership helps to support the Indonesian government’s initiative against marine pollution. Aside from this, the procedure of collecting Family pet bottles, sorting, cleaning, and shredding them into flakes, and turning the materials into recycled polyester fibers possesses led to the increase of job opportunities in the local community.

Commenting upon the collection, Sofia Löfstedt, Head of kidswear design for H&M, said, “We wanted to give attention to pieces that kids may really be kids in - playful, comfy and confident - so hoodies, joggers plus some long-sleeve tops. Though the garments could be coordinated, we put together a wide-ranging color palette that may be easily blended and matched. I always want to see what kids develop and I hope they will also find out about the bottle2fashion project along the way.”

Furthermore, after using the clothing, rather than discarding them, the items could be brought back to H&M and through its garment collection initiative, they'll be sent for recycling once more.

H&M has been spending so much time on the sustainability to attack their fast fashion popularity, with a variety of measures implemented to advance circularity, such as for example their partnership with The Hong Kong Study Institute of Textiles and Apparel (HKRITA), which led to the development of a good ‘Green Machine’ that will help process up to at least one 1.5 tons textile waste. Actually, the fashion giant created its first-ever before circular line using recycled polyester from the machine.

In October, H&M added a ‘Looop’ system in another of its stores that allows customers to observe how the brand’s container-sized machine recycles their own textiles into something latest promoting a closed-loop fashion economy.

In addition, it became the first retailer to use Circulose, a fresh fibre made using discarded textiles that helps to reduce textile and water waste material and stop the application of microplastics in the world of fashion.

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