How BigCommerce helps fashion companies outpace the competition

The retail landscape is usually shifting, nonetheless it is sharp that 2020 fast-forwarded one key change: the rise of omnichannel. Fashion retailers worldwide witnessed an enormous shift to online purchasing, with everyone from college students to grandparents turning to e-commerce after non-necessary physical stores temporarily shut down. As buyers and retailers as well come to conditions with what the continuing future of retail appears like, the need for good, agile, and fast alternatives is thrown into sharpened comfort. Enter BigCommerce, a respected SaaS e-commerce platform, which aims to give apparel retailers the tools they want to build a business all set for another era.

"Fashion retailers today have to be in a platform that's incredibly agile and fast," says Jim Herbert, Vice President and General Supervisor of EMEA for BigCommerce. "They have to become on a platform they are able to integrate with, that offers them plenty of spouse apps and an easy to use interface." Although e-commerce will never replace consumers' dependence on a physical shopping knowledge, in Herbert's view, using an open, flexible SaaS platform like BigCommerce gives vendors the liberty to build, innovate and grow their business from anywhere in the world. “A testament to the ease of the platform may be the fact that I don't possess a web or merchandise management background, yet I've been able to seamlessly grab launching products, running marketing promotions, and building online codes pretty quickly," commented Daniela Nardellia, Digital Marketing Supervisor at Heist Studios, one of BigCommerce clients.

Working with a program that helps retailers develop a great innovation roadmap can be essential for success. "There happen to be always opportunities for vendors who think outside of the box, and BigCommerce will there be to help them." Simultaneously, fashion retailers should be looking for a system that works with several different merchants across all sectors. By working with small, method and large merchants in the outfits, beauty and accessories sectors, BigCommerce has additional developed its alternatives and provides even better tools that help sellers offer online, seamlessly integrating the backend and third-get together apps. "We've 50,000 plus merchants on the platform, and we make an effort to offer specific, tailor-made solutions for each of our customers."

The dedicated product advertising team and strategy team ensures BigCommerce keeps its pulse on key marketplace trends, so they can integrate any new advancements seamlessly, without retailers needing to worry about updating their platform. "We were launch companions with Facebook to unlock checkout on Instagram in the US, for example. Our merchants were the first to adopt this new characteristic which offers a seamless method to get via Instagram. Once these features happen to be launched in Europe, our retailers won't have to do any integration work. They will just have to head to Facebook, onboard their business and enter their credentials into the BigCommerce backend, plus they are all set." To Herbert, that degree of development and agility is vital for fashion retailers, since it assures they can respond to any market changes almost immediately. Of program, not every fashion merchant will be looking to integrate the same tools or third-receive together apps, which is why BigCommerce offers several different subscriptions plans predicated on the size and individual needs of the store. They can decide to level up as their organization grows and choose solutions such as for example headless e-commerce, which decouples the frontend from the backend, giving makes the freedom to simultaneously operate multiple shops across various front-end alternatives single BigCommerce bank account. "The importance of having the ability to integrate quickly into any industry is key, and we've a dedicated workforce which oversees that."

With more retailers dealing with an omnichannel approach and seeking to blend their online and offline shopping encounters seamlessly, BigCommerce helps retailers meet and serve customers via any sales channel. Today, many retailers seek to implement new technology, which range from click & accumulate to virtual reality and augmented reality. "Stores who can put into practice these technologies efficiently are only sure to reap the benefits of them." However, how much choice for ground breaking technologies and solutions can be overwhelming, so BigCommerce gives beta-testing on some systems to its bigger merchants and expert advice based on their knowledge. "If a merchant involves us asking about AR, we primary see if indeed they have the proper environment and level to check it."

But possibly the biggest problem that BigCommerce helps manner vendors overcome is navigating these uncertain moments. As the retail circumstances continues to change, with physical stores opening and closing, an agile e-commerce system is vital to ensure success and survival. "It's about adding control in the hands of the merchant," stresses Herbert. A platform for expansion, BigCommerce does each of the hard work because of their merchants, to allow them to reap the benefits of a seamless e-commerce platform. "The client always comes initial, for our merchants and us."