Inside the complicated world of the travel influencer
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Amy Seder isn't used to having the door slammed in her face. Her artfully posed Instagram posts of a glamorous life led in glamorous destinations has won her an army of online admirers that the travel industry is usually eager to embrace.
But when she recently contacted one hotel in Italy hoping for a free stay in exchange for social media exposure, she was bluntly rejected.
"Blogger infestation. Not interested," came the curt response.
So-called travel influencers such as Seder make a living by sharing their globetrotting experiences on social media and personal blogs. They get freebies, discounts or payments for promoting places, products and experiences via their accounts.
The past few years have seen a relative explosion in the number of people apparently carving careers via this route. The many travelers who now plan their vacations based on what they've seen on social media make it a viable proposition.
But it's a trend that, as Seder found, may now have reached saturation point with some hotels and other travel industry organizations growing weary of the demands placed on them by influencers and becoming increasingly doubtful of the commercial benefits.
Source: https://edition.cnn.com
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