LVMH companions with Canopy in sustainable initiatives

LVMH has announced a fresh partnership with environmental not-for-profit Canopy since it looks to strengthen its determination to forest conservation.

In a press release, LVMH states that more than 3.2 billion trees are cut down every year to produce paper packaging or to make fabrics like viscose and rayon for attire. By dealing with Canopy it explained that it can help brands to change source chains, save forests, and bring alternative NextGen Answers to the mainstream.

Hélène Valade, environment expansion group director in LVMH, said in a declaration: “LVMH’s Initiatives For the surroundings Program (Lifestyle 360) recognises and celebrates the value of the world’s Ancient and Endangered Forests while important to the world’s biodiversity and our capability to address climate change.

“We are very happy to be considered a CanopyStyle and Pack4Good spouse, an integral stage as we continue steadily to ensure the highest environmental performance for our items and offer chains.”

Within LVMH’s commitments, it'll ensure its supply chains for paper, paper packaging and fabrics are free from fibre from the world’s old and endangered forests by the end of 2022.

The luxury conglomerate will also influence its supply chains to protect the world’s remaining forests and endangered species habitat and forward the ‘Free, Prior and Informed Consent’ of communities and Indigenous rights and title.

In addition, LVMH and its own Maisons will also support the development of Next Era Solutions with circular economy alternatives, including smart design along with game-changing innovations including the usage of agricultural residues, recycled textiles, and microbial cellulose to produce paper, packaging and textiles rather than endangered forest fibre.

Nicole Rycroft, executive director in Canopy, added: “4.8 billion years of evolution has sent us all an extraordinary natural inheritance that nobody can afford to waste. We are thrilled that LVMH and all their iconic Maisons are now doing work with Canopy to include conservation of the world’s priceless forests and environment to their legacy.”