Salary remains a key motivator for 74% Indians; benefits like medical insurance becomes an important criteria: apna.co

With markets slowly opening up again, more than 50% professionals are looking forward to switching their jobs in the next 3 months, finds Apna Bharat Back to Work”, a study conducted by professional networking platform apna.co, with more than 5000 professionals across Tier I and Tier II cities.

According to the survey, across domains, 4 out of 5 professionals would like to continue in the same job profile. The majority of the respondents are certain about their preferred location/city to work.
The study also reveals that on average the candidates at least apply for 5 jobs in a month. More than 50% are active job searchers on jobs platforms, 22% of the respondents keep searching for jobs all the time while 30% search once every alternate month.

In reference to the key triggers for searching for a new job, around 74% users said that they desire a higher salary, while 37% users are looking for a career progression. The survey also reveals that while the professionals in Tier I cities are more aspirational while searching for a job, tier II users are largely driven by higher salaries. Respondents looking for career progression as the main motivation, however, are still open to gaining a different job as money continues to be the primary motivator. However they look upon that job as a stop-gap solution while they are still on the lookout for the right kind of job basis their aspirations. The survey also reveals that the rising workforce is now looking for additional benefits such as medical insurance for themselves and their families, perks such as creche services for child care, etc while considering a job.

Karna Chokshi, Chief Operating Officer, apna. Co said in a release: “The rising workforce is the backbone of any business today and it is important for organisations to ensure their growth. We are certain that employers will take the findings of the survey seriously and support us in improving the working standards for the rising workforce” Data Entry and Back Office work emerged as the top two preferred areas when asked about their job category preference.

Remote working has gained popularity, with individuals searching for work from home (WFH) as a category itself. What started as a pandemic trend has now become an industry game-changer. WFH has especially been incremental amongst the women workforce in India. In comparison to men, more women are looking for a remote job with lesser commute time being the primary motivator that can provide flexible working hours which allows them to support their household work/pursue alternate forms of income ge ..