Twitter acquires newsletter program Revue

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Twitter acquired Dutch newsletter program Revue for an undisclosed sum found in a bid to include more features for its users.

Revue allows users to create and monetise email newsletters - a location that the microblogging internet site is foraying into due to more companies rely upon newsletters to expand their reach.

“Revue will accelerate our function to help persons stay informed about their interests while giving all sorts of writers a way to monetise their viewers … whether it's through the main one they built at a publication, their internet site, on Twitter, or perhaps elsewhere,” Twitter’s product business lead Kayvon Beykpour and vice president of publisher items Mike Park wrote found in the company’s blog.

Founded in 2015, Revue counts a few of the high-profile firms like the Vox Media and the Chicago Sun-Times as it is subscribers.

The move places Twitter in direct competition with rival email newsletter service Substack, which offers a platform to journalists and writers to run paid newsletters.

The microblogging site said it plans to keep operating Revue as a standalone service.

“We will continue steadily to spend money on Revue as a standalone services, and its team will remain centered on improving the ways writers create their newsletters, build their target audience and get paid for his or her work,” the business said.

Twitter said it'll expand the crew and is currently hiring for essential roles across engineering, design, research and data science departments. Revue’s Utrecht-established six-person workforce will join Twitter.

“Over time, this workforce will build extra discovery, reading and conversational experience centered around long-form articles on Twitter,” it said.

To attract more subscribers, Twitter can make Revue’s Pro features free of charge for all users. Additionally it is lowering the paid out newsletter fee to a competitive level of 5 % to let writers keep more of the revenue made from subscriptions. The rival Substack charges close to 10 % fee.

“For those seeking to generate revenue, we are creating a durable incentive unit through paid newsletters … bringing Revue to Twitter will supercharge this offering,” Mr Beykpour said.

“You may expect audience-based monetisation to be a location that we will continue steadily to develop … whether it is helping broaden earnings streams or serving as a cornerstone of someone’s business,” he added.

Email newsletters possess gained popularity in recent years as they have already been adopted by traditional press companies and start-ups to improve their reach. 
Source: https://www.thenationalnews.com

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