Walmart's Black Friday 2018 Ad Has A Serious Problem

With Black Friday 2018 fast approaching it looks like Walmart WMT -1.86%’s 32-page Black Friday ad puts it in the box seat and its iPhone and Galaxy deals are the best around. But look closely and you’ll see one major area where Walmart simply cannot compete…

Working with my holiday season sales partner BestBlackFriday.com, my Serious Problem Series highlights stores which are heavily advertising a popular product which you can buy for significantly less elsewhere. And in Walmart’s case, its problem is with its entire range of game consoles.

Yes, Walmart is seriously off the pace if you are looking to buy an Xbox, PlayStation or Switch during Black Friday 2018. Why? In a word: Kohl’s.

Nintendo Switch

  • Walmart - Nintendo Switch Mario Kart 8 Deluxe Bundle for $299 (saves $59.99) - ad scan link
  • Kohl's - Nintendo Switch Bundle with Turtle Beach Headset and Carrying Case for $329.99 (saves $30) + free $90 Kohl's Cash - ad scan link
These are not like-for-like bundles but, clearly, Kohl’s offers the better deal. You can simply use the $90 in Kohl’s Cash to buy the Mario Kart game ($59.99) and still have $30 left for other purchases while pocketing a Turtle beach headset and carrying case at the same time.
Source: https://www.forbes.com

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