Women’s golf apparel takes center stage at Las Vegas PGA Show

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Every August, the PGA Fashion Show gives the golf world a preview of what is to come style-wise for spring and women's golf apparel was the hot topic this year. Brands were eager to show what they've been working on and discuss how the business is shifting to meet the needs of the golf world during these unique times. Over the last several months, many companies have moved to create more inclusive and lifestyle-driven pieces for male and female golfers, but most recognize that the women's space needed the most work. Apparel brands are aiming to outfit their golf customers beyond the course and into their daily lives. With more versatile apparel options, many brands hope this will create a more inclusive and inviting environment for new golfers while still offering the performance benefits for golfers of all levels. Here's a look at the top women's golf apparel brands at the 2021 PGA Show in Vegas.

Dunning
Dunning announced the launch of its first women’s apparel line coming early 2022. Focused on quality fabrics with golf-ready performance elements, the collection includes golf shirts, skirts and outerwear. The traditionally menswear brand saw an opening in the women’s golf apparel world for an elevated athletic offering made specifically for golf. Several of the pieces can be worn off the course and styled for lifestyle looks, but each piece is designed for golf first and foremost. The golf shirts, available in short sleeve and sleeveless styles, all have UPF 50+ sun protection rating, the pull-on shorts have a golf ball pocket in the mesh shorts liners and each piece has an athletic fit engineered to move with you on the course.

Jane Fifteen Thirty
Another headliner at the PGA Show in Las Vegas was Jane Fifteen Thirty. Launched just over three years ago, the women’s golf apparel brand is focused on inclusivity in sizing down to the tiniest details. The Nicki Short for example, is available in sizes small through 4XL and tapers slightly at the leg to ensure the fabric doesn’t balloon out at the bottom. In addition to apparel, the brand has also expanded its gift collection that includes flasks, kitchenware and decor with stylish golf-themed designs.
Source: https://www.golfdigest.com

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