Australian airline launches world's first opt-in nervous flyer programme
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If you’re one of those passengers that gets nervous ahead of a flight, then Virgin Australia has some good news for you.
The airline has launched a Nervous Flyers programme designed to let passengers self identify as anxious flyers to receive extra support to cope with upcoming travel.
Passengers can discreetly register in the scheme when booking travel. Those who do so will then receive pre-departure reassurance, positive affirmations via text message and guidance on in-flight relaxation tips such as deep breathing and meditation.
More than 11 per cent of travellers experience high levels of nervousness related to flying, says Virgin Australia.
“We understand that for some of our guests, flying can be nerve-wracking and often they feel overwhelmed by the entire travel experience. Our research tells us more than 11 per cent of our guests experience high levels of nervousness about travelling, and that they want information and support to help them through their next flight,” said Stuart Aggs, acting chief operations officer at Virgin Australia.
Travel tips
Pre-departure flight support is designed to help relieve the anxiety that many people experience in the lead up to a flight. Experts believe this can often be worse than the flying itself.
Customers who opt-in will also get behind-the-scenes technical information about the airline's operations. Studies have shown that educating nervous flyers about a flight can help calm anxiety. Understanding how a plane flies, what turbulence is and the meaning of the various sounds during a normal flight can help ease nerves.
In-air meditation
Armed with meditation techniques and know-how, passengers can then tune in to the airline’s in-flight entertainment system. Meditation tracks powered by Smiling Mind, one of Australia's wellness leaders, are available to all passengers. The airline launched this offering last year when it flew the world’s first ever meditation-focused flight.
The nervous flyer service can be booked on all Virgin Australia flights but must be requested at least seven days ahead of travel.
The programme is the first of its kind in the world. Similar schemes designed to help travellers relax when flying include British Airways' Flying with Confidence course that passengers can elect to take before travelling.
Emirates offers passengers meditation and wellness channels via its in-flight entertainment systems to aid in-flight relaxation.
Source: https://www.thenational.ae
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