Branding Bangladesh, one great brand at the same time

Image: Collected
With advances in local development, nearly all areas of a consumer's requirements are easily met, without compromising on quality or taste! A straightforward systematic approach could conveniently demonstrate the sheer production in a variety of localized manufacturing and its effect on citizen mindset.

"Building a manufacturer is like a journey, of creating value," stated Shariful Islam, founder of Bangladesh Brand Discussion board (BBF). "There should be a holistic method of building a successful company, from what product is being provided at what price, as well as the mental gratification combined with functional usage that a client derives from its make use of," he added. "In the past few years, bKash, Radhuni, and RFL include topped the lists of our top-rated performing brands through the entire country," he stated, adding "Bkash especially, is a rapidly rising superstar across all income groupings."

Today, in terms of things someone may need when building a residence, we could begin with the largest items -furniture, and regardless of what aesthetics happen to be preferred, it could surely be bought at Hatil, Otobi or perhaps Partex, to just brand a top few. The product quality and service are great, designs contemporary and varied and up-to-date with changing tastes. The industry is in no way small, with a good amount of other good players along with specialised small local retailers, offering products for all price factors.

Moving on to kitchen essentials, eliminated are the times when people would have to only depend on imported things, scouring the supermarkets designed for pans and pots and cutesy boxes, for just about any guarantee of top quality. Kiam includes a good assortment of a variety of pans and pots moulded out of matte silver metallic; increase that RFL or Bengal's colourful and meals grade boxes of most sizes imaginable - from plastic material spice pots, ceramic-mimicking dessert bowls, stoves, units of storage area drawers and whatnot; and a way to obtain packets of prepared spices by Radhuni creates an ideal recipe for a kitchen fit to make anything! Top dishes off with cups of Ispahani Mirzapore tea, as a nod to the sector leader which includes seen a whole nation become avid tea drinkers in simply a few decades.

But where to retail store the leftovers? And reheat them, perhaps? Look to Walton, a leading name in local consumer electronics from fridges, deep freezers, TVs to even the little things such as rice cookers, ovens, and blenders. Whatever the assembled vs. made debate, Walton smartphones and their acceptability in the market initiated a paradigm change in consumer frame of mind towards home grown consumer electronics.

Worried about powering these during electricity load-shedding? Rahimafrooz IPS and generators have been trusted support devices for decades. 

Hardly ever was a Bengali home complete without most crockery from Sharif Melamine, and the extra prized reserved-for-friends tableware and dishes from Monno Ceramics and Shinepukur, which remain as popular as ever before, and have items correctly in sync with evolving modern preferences and the original favourites.

Need some very nice linens? Hometex has garnered such trust on its brand, that every bedsheet in the market attempts to coast off of its standing with blatantly similar labels! With products for the complete house like the bedroom, living bedroom, home and the privies, everything may also be ordered internet! Discuss keeping up with the days. Moreover, the very capable export-oriented garment industry is quite sufficient to meet local demands for most items as well.

However, if cotton and taant are extra your look, Aarong and the Deshi Dosh brands like Kay Kraft always have fresh new items, with a company nod to tradition - be in the sort of Nakshi Kantha or block dyed kanthas and bedsheets, or embroidered cushions and traditional décor components of metal and lumber, everything created by local artisans.

Moving on to consumer goods of more personal character, Attractive, Tibet, Keya, Meril, Kool, Jui are some of the resilient and well-loved regional makers of soaps, lotions, wintry and shaving creams, shampoo, wild hair oils, and baby items. These much loved and trusted brands are thriving regardless of the troublesome competition from much bigger internal FMCG corporations.

As for a remedy to a bug issue, and ACI Aerosol is going to be the essential thing that comes  to head. If the smell offers you a headache, have some Napa with a bottle of Mum, both designative of paracetamol and bottled mineral drinking water respectively, as any manufacturer could desire to be. Or then add SMC Orsaline, if it's the heat and humidity of the summertime that's your bane. Native pharmas like Square, Incepta, Eskayef, Ibne Sina, Beximco not merely make a broad range of medicines for home, but are as well trusted exporters to numerous parts of the world. 

If you have been enticed by the smell of freshly baked biscuits while randomly commuting in the Tejgaon area of the administrative centre, you have fallen prey to the wafting aromas from the chimneys of Nabisco, with their wide selection of crowd-favourite biscuits. Rarely is certainly a Bangladeshi childhood total without Haque's Mr Twist crisps and Mr Cookie sugar-glazed biscuits, or Meridian Groupings' various crackers!

In a far more recent shift in tastes and of course as an impact of overly busy lifestyles, a complete new market for geared up and frozen food has emerged. The delectable frozen snack foods like vegetable and poultry samosas and frozen ruti/paratas from Golden Harvest and Kazi Farms possess made lives easier for a number of young pros and nuclear family members. A few easy flips on the flame, and 50 percent of breakfast is all set! Or fry up some snack foods for the friends, and actually be seated with them to take pleasure from it.

In the region of apparel, apart from the plethora of brands with ready-manufactured clothes, some regional and small, and others international, a sizable number of people look for comfortable cotton voile published yardage to make dresses for the summertime, and for them the synonym for top-notch or top quality quality is Bexi, something of Nannu Group! Amidst the a huge selection of footwear manufacturers, someone to immediately stick out for international standard merchandise is Apex, its rapid expansion a testament to the self-assurance it inspires in the discerning buyers. 

We could perhaps go on, but this is after all just a study in national pride with some fun, not designed to become torturous. Will it mean these adored brands will be the only ones available in the market at the point in time? Not, not by far! Many other worthy rivals have arrived in just about every sector imaginable, after the pioneering makes took those first techniques. They have the economy grow leaps and bounds, creating hundreds and a large number of careers. As Bangladesh imbibes global tendencies, we start to see the birth of latest segments, and thus initial movers in each sector. Think about the Shumi's Hot Cake bakery, the burger place Takeout, the home delivery services like Pathao, the web grocery like Chaldal, and also ShebaXYZ, a system to find pros for various personal offerings!

For a brand to get a solid footing available in the market, it's the merchandise that has to provide quality consistently. Marketing gimmicks and unusual force pricing can reel in the client the first time, but only user experience should be able to hold them.

"Since 2008, or perhaps the start of BBF's our gross annual initiative to recognise the best brands available in the market, many, about 70-80 percent of the winners had been multinational brands," BBF's Shariful Islam explained. "They did have had an advantage of having established procedures that they followed below, in the neighborhood context. However in the last year or two, the situation is nearly completely reversed, as about 60-70 percent of the over top accolade winners were regional brands," he stated. "It displays the neighborhood company's acknowledgement of the manufacturer building process, their link with the buyers' psyche, and finally to more business aswell," he added.

Bangladesh and its own citizens' lives feature come far in these 50 years of independence. Local suppliers are gaining even more of the neighborhood market, creating more benefit, assisting to create more careers, and after import substitution, even shifting to broader horizons of export. Although it is definitely not all sunshine and glory in this little delta country packed with people, it really is neither all gloom - just look at what hard work and commitment have achieved already!
Source: https://www.thedailystar.net

Tags :

Share this news on:

Previous Story

Trending Topics

Archive