COS Launches Primary Sustainable Activewear Collection With Recycled Materials & Organic Cotton

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COS, the high-end fashion manufacturer under H&M Group, features just launched its first-ever type of activewear made from sustainable elements. Called COS Active, the brand new 15-piece collection will feature from leggings to outerwear, which will contain recycled materials and organic and natural cotton. It comes as extra brands in the fashion market are ramping up sustainability initiatives in response to developing consumer demand. 

London-based label COS, which is well known because of its minimalist style and features near 200 shops in over 30 countries, has only unveiled its first-ever line of workout pieces. The new collection, COS Active, features 15 pieces of activewear, including neutral-toned smooth leggings, sports bras, sweat-evidence tops, no-display socks and outerwear. 

All of the garments and accessories found in the collection are manufactured from a variety of recycled nylon and polyester, as well as natural, renewable and sustainably sourced fabrics such as for example organic cotton. The complete collection is currently available exclusively online, with rates which range from US$45 to US$190. 

“The collection offers a variety of womenswear pieces that incorporate the brand’s key values of functionality and ease, style for an active lifestyle,” said the company in a statement. 

COS has been building greater strides lately to up its eco credentials, as consumer desire for food for unsustainable fashion production goes awry. Statistics about the style industry being responsible for around 10% of global carbon emissions and 75% of its output ending up in landfills or incinerators possesses pressured companies to innovate. 

In December, the company partnered up with the leading leasing subscription company in China, YCloset, to launch a fresh rental program in the united states. Users are able to buy garments off the website aswell if they wish to keep select portions after renting them, with the overall aim of the subscription staying to lengthen the lifespan of its products. 

H&M Group, the parent organization of COS, possesses been at the forefront of polishing the trustworthiness of fast fashion simply by embracing circular models. It just lately revamped its flagship store in Stockholm, which highlighted a three-pronged in-house rental, recycling and repair service. 

Because of its 2020 Conscious Collection, H&M collaborated with a number of sustainable textile startups to create new upcycled and recycled pieces. Partnering with Vegea, shopping bags and shoes will be produced from vegan leather derived from wine production waste, although some clothing bits will be produced from Circulose fibre, which is manufactured using recovered and recycled denim. 

Most recently, the fast trend behemoth launched a fresh sustainable fashion B2B provider called Treadler, that will offer other brands usage of H&M’s global source chain and product advancement support.
Source: https://www.greenqueen.com.hk

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