Facebook launches campaign to showcase Bangladeshi entrepreneurs

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'This platform possesses given various dreamers and entrepreneurs the possibility to sell their products online, even from remote places in Bangladesh'

Facebook on Monday launched the #BeDiscovered campaign found in Bangladesh to showcase local entrepreneurs that are using digital platforms to grow their businesses. 

Within its global efforts to support small and medium businesses, Facebook will partner with Bangladeshi entrepreneurs to help tell their stories.

The #BeDiscovered campaign includes a group of live discussions on Facebook and Instagram where entrepreneurs will share their activities and online growth strategies.

They'll be joined by Facebook spokespersons who'll share advice on digital tools and features which can help turn business ideas into reality. The campaign provides audiences with a crash course on cost-effective organization production on digital platforms. 

To start the campaign, Ghulam Sumdany Don, corporate trainer and founder of Don Sumdany Facilitation, hosted a live virtual discussion about Facebook with two local entrepreneurs and representatives from Facebook and Bangladesh Association of Software and Facts Services (BASIS). 

Small businesses on Bangladesh, especially the women-woned ones, have taken a huge hit because of the pandemic, said Jordi Fornies, Facebook’s director of Emerging Markets, APAC. 

“You want to support local entrepreneurs and help businesses adapt as consumer trends shift. There will be thus many inspiring stories around us and we hope through the #BeDiscovered campaign, businesses can study from each other’s encounters and leverage digital platforms to hold growing,” he added.

'This platform possesses given many dreamers and entrepreneurs the possibility to sell their products online, even from remote places in Bangladesh'

Facebook on Monday launched the #BeDiscovered campaign in Bangladesh to showcase local entrepreneurs that are using digital platforms to grow their businesses. 

Within its global efforts to aid small and medium businesses, Facebook will partner with Bangladeshi entrepreneurs to greatly help tell their stories.

The #BeDiscovered campaign carries a group of live discussions on Facebook and Instagram where entrepreneurs will share their encounters and online growth strategies. 

They will be joined by Facebook spokespersons who'll share advice on digital tools and features that will help turn business ideas into reality. The campaign provides audiences with a crash course on cost-effective organization expansion on digital platforms. 

To start the campaign, Ghulam Sumdany Don, corporate trainer and founder of Don Sumdany Facilitation, hosted a live virtual discussion in Facebook with two local entrepreneurs and representatives from Facebook and Bangladesh Association of Software and Details Services (BASIS). 

Small businesses on Bangladesh, especially the women-woned ones, have taken a huge hit due to the pandemic, said Jordi Fornies, Facebook’s director of Emerging Markets, APAC. 

“You want to support local business owners and help businesses adapt as consumer trends shift. There are so many inspiring stories all around us and we hope through the #BeDiscovered campaign, businesses can study from each other’s activities and leverage digital platforms to hold growing,” he added.

Entrepreneurs, Sayma Rahman, founder and owner of Style Echo, and Namira Hossain, co-founder and ceo of Cookups, joined the discussion and shared their activities of beginning Facebook pages that grew into successful businesses. They spoke about refocusing their strategies through the pandemic, engaging with customers online and continuing to provide products and services regardless of the challenges. 

Syed Almas Kabir, president of BASIS, discussed the opportunities that digital tools furnish and how it can help bridge the gender gap. 

“This platform has given many dreamers and entrepreneurs the chance to sell their products online, even from remote places in Bangladesh. I hope that Facebook will keep supporting Bangladeshi small businesses, especially female business owners. It not only strengthens our economy but also makes them extra financially empowered,” Kabir added.

Earlier this month, Facebook released its latest wave of the Global State of SMALL COMPANY Report, in collaboration with the Organisation of Economic Co-operation and Development and the World Bank. 

The report discovered that 35 per cent of small and medium businesses globally are adopting digital tools to adjust to new means of working following the pandemic. 

In Bangladesh, 46 per cent of businesses surveyed in October reported that a lot more than one-fourth of their revenue were produced digitally in the last month, while 61 per cent reported they felt optimistic about the continuing future of their business.

Source: https://www.dhakatribune.com

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