How Apple Watch went from fashion accessory to fitness must-have

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A $17,000 model. A fitting appointment. A cover spread on Vogue. The Apple Watch was more than a fitness-tracking device when it debuted five years back. It had been a fashion item and status symbol. It was luxury on your own wrist. 

Fast forward to 2020, the fifth anniversary of Apple's smartwatch. Millions of folks around the world wear Apple Watches to remind them to stand during meetings, remember to breathe and enter one last workout for your day. Once a fashion accessory, the Apple Watch is now an important tool for health. 

The ubiquity of the Apple Watch doesn't mean it's lost its appeal to the fashion-conscious. This past year, the Apple Watch outsold the entire Swiss watch industry by an enormous margin, according to Strategy Analytics. Apple shipped around 31 million units in 2019, while all Swiss watch brands combined accounted for 21 million shipments, the study firm said. (Apple doesn't detail how many watches it sells every year but said it generated $24.5 billion in income in its latest fiscal year from its category that includes the Apple Watch and AirPods. That was a 41% jump from fiscal 2018.)

"Swiss companies, like Swatch, are losing the smartwatch wars," Strategy Analytics said.
Source: https://www.cnet.com

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