Pre-Loved Fashion: HELPFUL INFORMATION To Shopping USED In India

Image: Collected
According to a recently available report, the second-hand clothing market will reach US$51 billion inside 5 years and can overtake the fashion industry by 2028 as used garments is increasingly finding benefit in the hearts of consumers, particularly with millennials and Gen Zs consumers, who are rejecting the idea that fashion relies on having the latest fast fashion brands and designs and instead, happen to be making themselves aware of environmentally friendly footprint of such sort of clothing and thus opting for second-hand apparel reducing unsustainable new production.

Below we round up few names that aren't only breaking these barriers in the thoughts of Indian consumers but are also helping persons increase the shelf existence of their clothes and decrease the massive negative impact from clothes that ultimately wrap up in landfills degrading the earth’s ecological system either through swapping initiatives or local rental options.

This For That 
Nancy Bhasin and Vaybhav Singh first started This For That with swap get-togethers in Delhi and NCR. Later in September 2018, they transformed the concept into an app-based system for only girls across India to switch clothes and beauty products.

Within an interview with the Hindu, Bhasin expressed her love for sustainability and why it's important that the second-hand trend grows. “The number of conscious shoppers is very less. The rest need it and hoard more. The whole point is to create sustainability palatable. We do hence by layering it under a good deal and so you feel like you saved money along with the environment.”

To use the app, you can sign up via Facebook. If you wish to swap, upload an image of the product and fill in details about the problem, sizing, etc. Depending how old the part is, you set the value accordingly. Once the things are uploaded in the many types, the This For That crew checks the merchandise, and once approved, an individual can go through the swap button.

Subsequently, the app offers ideas of products you may like, and if you want something you can exchange it making use of your credits, for example, an INR 1000 credits worth of a bag for a dress for INR 1,000 credits. If the worthiness of an item uploaded by another individual doesn’t meet yours, you may offer one more item in exchange.

Bhasin added that there surely is no limit on how many products may be set up for swapping. “Females exchange from fitness gear and possibly lingerie. We started getting a lot of uploads for sports activities bras and high-priced branded bras which we used to reject. But we'd to change that because we were consistently getting messages saying ‘we already have a swapper, please let it’. ”

The app also offers some special features just like the social connect feature gives an opportunity for the ladies participants to connect with one another and share their likes, dislikes and accordingly facilitate exchanges. Another significant feature may be the SOS feature where girls can post their vogue emergencies, questions, queries, opinions on fashion, wonder and the city reaches out to greatly help them.

Users can either execute a temporary swap where they return the item after a specific time frame or a permanent swap, whereby they keep it forever. Designed for download on Play Retail store and the App Retailer, the company supplies doorstep pickup and drop-off across India. 

Revamp My Closet
Founded by NIFT graduate Samriddhi Agarwal and IIT Roorkee graduate Ashish Katta, Bengaluru based-company Revamp My Closet can be an online store for buying and selling used clothes claiming to really have the largest inventory in comparison to its other competitors on the market.

Interested consumers can drop on a mail and the company will get touching you, grab your clothes, share a estimate after careful quality inspections, and pay you accordingly. For individuals who are interested in buying, there are a good amount of used clothes owned by high-street brands as well.

The young NIFT graduate Samriddhi Agarwal opened this startup when she noticed her maid using the tee she had directed at her for mopping the floor and she had the theory to start offering her clothes for the money to someone who can use it again without it likely to waste.

Once the user is content with the price the company quotes, Revamp My Closet transfers the amount of money to them, and the clothes collected are initially laundered, and subsequently, a photoshoot is taken and the photos are uploaded on the website for sale again.

Riya Collective
Founded in April 2019 by Sarina Siddhanti and Arian Agrawal, U.S. based startup, Riya Collective is accommodations platform which offers high-end and luxury Indian clothing on a consignment basis so tackling the problems of shopping for luxury items by making them cost-effective and thus contributing to a far more sustainable fashion economy.

The brand offers consumers formal saris, lehengas and anarkalis, usually outfits worn just once or twice at main events like weddings and other celebratory events, at a competitive rental rate. With the wedding scene large in India, the brand has tapped into the best space and since its launch has grown by 50% each and every month.

To take the platform one step of progress, Riya Collective will set up a ‘trade in / resale course‘ to give customers who obtain them the option to market the garment used through the brand once they’re performed using it.

To even more its circular business model for Indian consumers living abroad, the startup recently raised US$150,000 in funding from the seed accelerator Y Combinator.

GreenStitched
Founded in Bengaluru, GreenStitched is a volunteer-led initiative premiered in 2015 to create sustainable fashion popular. Founder Dhawal Mane advised Hindustan Times the way the initiative is an try to simulate the experience of shopping in a mall by segregating garments by size or type and supplying trial rooms. “One time, we create our ‘Swap Floor’ in the retail clothing store. The goal is to take away the stigma around thrift-store shopping and present it as a standard of living choice.”

Stating that the swaps happen to be organised for all genders, Mane added, “It’s genuinely nice for us to be inclusive when a community.”

To participate in the swaps, the access cost is INR 100 and individuals can bring maximum 10 items to the venue on the designated time of the swap. Following the item has gone through quality checks, participants will get a coupon which can then be used to acquire another item of their liking.

The initiative also continued to arrange the first film festival on sustainable fashion called the GreenStitched Film Festival.
Source: https://www.greenqueen.com.hk

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