Ashley sets most significant launch in company history

Ashley Household furniture Inds. said it has its greatest introduction in the history of the business planned for the June 5-9 High Level Market, a start that the company said hits multiple categories and price points.

The lineup includes items the company put into the mix earlier this season, in addition to product that was first proven at the April Premarket and that is being shown in June, said Rick Coppola, president of sales for the U.S. and Canada.

The company said it really is adding a significant amount of upholstery, including sectionals, that have grown to about 55% of its stationary business, up from 42% pre-pandemic. The mix includes a broad swath of selling price details, with promotional and better-end goods.

The center section of the showroom in H-900 of the International FURNITURE Center will be specialized in action upholstery. A big the main mix will include reclining sofas with therapeutic massage functionality, lumbar support, vitality headrests and USB charging. In this category, too, there will be a variety of price points incorporating promotional and better goods.


The case goods offering includes lifestyle looks in bedroom, dining room and occasional furniture.

While Ashley didn't express at the April Las Vegas Market, it had good attendance at Premarket with some 300 accounts, compared with about 200 at the September 2020 Premarket and 250 at the High Stage Market in October 2020. Coppola stated that the company hopes to see 500 to 600 dealers in June.


While that number is still approximately a third of the typical 1,500 sellers it sees at the average High Point, Ashley is hoping for higher attendance than last fall as marketplaces go back to more normal attendance.

“The reason we wish people to come is that people have to make sure we stay relevant and that sellers stay relevant and have fresh, trend-right product on the floors as supply chain issues get better and better,” Coppola said, noting that attending market also gives dealers inspiration on how to show the mix by themselves floors. “You will have a whole lot of great suggestions on how showing this product.”

In addition, the business is showing some 300 new accessories which range from lamps, tabletop items and wall art to accent cupboards and correlating chairs.

In addition, it is adding some new mattresses as well as product to its indoor and outdoor RTA lines that may ship flat pack over the U.S. This mix has a devoted spot in the showroom, offering outdoor tables and seating together with indoor furniture that includes bedroom, dining area, home office, entertainment, youth household furniture and upholstery.

“Persons should come to advertise for ideas also to get their orders set for services,” Coppola said, adding that as the source chain improves, they can be in line early to have the goods and so receive “trend-right merchandise on the floors” sooner vs. soon after.