Five Automobile Companies in India That Take CSR Seriously

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The automobile sector in India is the sixth-largest on earth. The country’s share in the automobile industry is set to improve further considering the rising population, rising incomes of folks and their dependence on private transport vehicles. With a rise in their stakes in the Indian market, the CSR investments of auto industry players are also increasing in the united states. In this context, why don't we look at five automobile companies in India that take CSR seriously.

Tata Motors
Tata Motors is one brand that takes CSR very seriously. According to its Corporate Social Responsibility (CSR) Report for FY 2019-20, the company made a social investment of Rs. 25.19 crore within the last Financial Year, of which 22.91 crores were toward CSR Programmes & Projects, drinking water projects that are mainstreamed in CSR agenda and one-time investment towards disaster response. A major portion of funds was allocated to the CSR programmes which are deployed in the project mode and are part of our Common Minimum Programmes (CMP) and Location-Specific Programmes (LSP).

This sum also includes a part amount of 50% of the full total Rs. 1.27 crore that was spent through Sumant Moolgaokar Development (as the business makes a matching contribution towards the voluntary contribution made by employees which were Rs. 65 lakhs in FY 2019-20.). Furthermore, a sum of ₹ 1.62 crores was dedicated towards Maharashtra Flood Response Programme. This sum was mobilised through voluntary contribution from the employees.

In line with the Tata Group’s vision of promoting community well-being, Tata Motors has actively implemented initiatives under its key thrust regions of Health (Aarogya), Education (Vidyadhanam), Employability (Kaushalya) and Environment (Vasundhara) and Rural Development. The scope and the depth of the CSR programmes of the company have regularly increased and has positively touched 8.3 lakh lives in FY19-20, out of which nearly 41% belong to the SC and ST communities.

Tata Motors has leveraged its sectoral expertise, a dense network of business associates in the value chain to positively impact the lives of the most vulnerable sections of the community. Its unique approach of More from Less for More Philosophy underpins innovative aggregation from all of the stakeholders.

The business has mobilised over 59% of the resources through partnerships and collaboration for its project. Over the years, It's been working extensively with underprivileged communities, especially near its plants. As they are located near both rural and cities, the CSR programme has progressively developed to raised serve their evolving needs. The scope and depth of the company’s engagement for their holistic well-being have consistently increased along with the resource allocation and capital outlay to support this expansion.

In FY19-20, the programmes designed and implemented by Tata Motors positively impacted over 8.3 lakh lives.

Maruti Suzuki
Maruti Suzuki has been increasing its CSR expenditure year on year. It solidifies its commitment to CSR by spending more often than not, a higher amount than prescribed. For instance, in 2019-20, the business spent its full budget of Rs. 168.2 crores on social initiatives.

Maruti Suzuki utilises a significant chunk of its CSR energies to road safety since there isn’t much awareness about any of it in the consciousness of an average Indian. Pedestrians and drivers in the country are recognized to flout traffic rules in every small town or large metro. To handle this, the business has create driving schools across the country in collaboration using its dealers to impart quality driving training. The company has executed this with the involvement of state governments and the local administration in road safety awareness, thus reducing the quantity of road accidents and police.

The company in addition has included refresher training for autorickshaw, truck and bus drivers under the ambit of its CSR initiatives, with an aim to improve their understanding of traffic regulation and ensure their own health insurance and safety. Maruti Suzuki CSR projects include road safety awareness campaigns for school children, women and youngsters across various media and social modes.

Skilling is another area of focus in the CSR policy of Maruti Suzuki India, which is expanding the pool of a skilled workforce for the 4IR (Fourth Industrial Revolution). The business has initiated various skill development projects by making good make use of Japanese manufacturing practices and international expertise to train and provide industry contact with young persons in India.

The company has introduced courses at the Industrial Training Institutes (ITIs) that's helping in making underprivileged youth employable and also impart soft skills in them such as for example Kaizen (the timeless Japanese philosophy of continuous improvement).

The company in addition has introduced some water stewardship and sanitation programmes including safe normal water provisions, solid and liquid waste management, minimising ODC (Open Defecation) by constructing toilets in people’s homes.

As an automobile manufacturer, Maruti Suzuki corporate social responsibility in addition has been attempting to soften the blow for families damaged by road accidents. The business has introduced scholarships to aid the education and training of children who have lost a parent in an accident-related death are part of the CSR policy.

Hero Moto Corp
Hero Moto Corp has been spending a lot more than the prescribed amount because of its CSR initiatives going back four subsequent financial years. In FY 2019-20, the business spent Rs. 130.61 crores on CSR initiatives.

Being truly a business leader and a respected motorcycle company in India, Hero MotoCorp believes in ‘Manufacturing Happiness’ through its factories, where there’s complete harmony between man, machine and nature to reduce the impact on the environment and create a healthy ecosystem. Under its ‘We Care’ CSR programme, Hero MotoCorp has four flagship programmes - Happy Earth, Ride Safe India, Hamari Pari and Educate to Empower. These activities help Hero MotoCorp consolidate its position as the very best two-wheeler company in the country.

Amid the COVID-19 pandemic, the business donated more than 30 crores to the PM CARES Fund as a way to contribute towards the nation’s fight pandemic within the last financial year.

The company in addition has spent a substantial amount of more than 22 crores to ensuring environmental sustainability by conducting multiple tree plantation drives near their locations, installing a lot more than 6000 solar street lights and saving a lot more than 3 crore litres of water.

Bajaj Auto
Bajaj auto most of its stakeholders into consideration in its CSR policy. It is of prime importance for the business to make sure care of human and environmental rights while being ethical. Therefore, the company’s CSR initiatives revolve around the motto - Growth with Mother Nature’s blessings. The business implements its CSR initiatives through NGOs and charitable agencies. In addition to the non-profit sector, the local authorities and civil society groups are also roped in where necessary for the implementation of certain CSR projects.

Bajaj Auto CSR activities contribute to nation building through empowering and upskilling. “Investment in resource creation” is a significant philosophy that the company lives by. This implies benefitting future generations through long-term projects.

Bajaj auto concentrates its CSR activities in the areas where the BAL (Bajaj Auto Limited) includes a existence either through offices or factories. Bajaj Auto spent about Rs. 116.23 crores for its CSR initiatives in 2019-20.

Eicher Motors
Eicher Motors spent about Rs. 55.39 crores because of its CSR projects in FY 2019-20. The business has set up a Goodearth Education Foundation, to implement its mission: “To educate India’s children with a special emphasis on the lady child you start with primary education for the rural poor.”

The mission statement has emerged from the deep desire among Founder members of the business to donate to efforts in neuro-scientific education, that they believe is an integral area for facilitating change and progress in India. The work of the Foundation has, as its focus, interventions for improvement in quality of education primarily in the federal government primary schools in rural areas.

The company in addition has conducts its CSR beneath the aegis of Eicher Group Foundation, which is targeted on improving education and quality of healthcare facilities through the entire country. The business attributed Rs. 24.44 crores to the building blocks in FY 2019-20, to actively work at ensuring a better world with dedicated programmes focussed on providing electricity in remote villages, vocational training, livelihood, and infant care.


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